There are many things that I dream of for Eva for her life. Being a princess is not one of them. With almost 100% likeliness, she will not become a princess in this lifetime. She will not be swept up, moved into a huge castle with wait staff, unlimited funds, and no worries or cares in the world to live happily ever after. That means she will have to go to school, get a job to support herself, and find her own way in this life.

The princess complex is perpetuated by Disney. Disney fuels the princess syndrome with a 26,000 item princess line resulting in 4 billion dollars/ year in profit for the company. You can buy your daughter everything from Disney princess diapers, bedding, eating utensils, and toothpaste to tiara's, dresses, and thrones.
There are many lessons that Disney princesses teach that I don't want my daughter to learn. First and foremost, I don't want her to think she needs to be "saved" by a man ala Cinderella, Sleeping Beauty, Rapunzel from Tangled, Ariel, etc. I want her to get a great education and find what she is passionate about. I want her to be able to support herself financially, emotionally, and socially before she gets into a relationship and becomes dependent on someone else. I want her to partner with a man (or woman?!) someday because it benefits both of them and they love each other and because they enhance each others lives. Not because she needs someone to swoop in and rescue her.
I don't mind her current obsession with girlyness and sparkly things. I don't think it is harmful for little girls (or us not so little girls) to yearn to be feminine. However, I don't want to encourage her self-esteem or self-worth to be more wrapped up in having the perfect hair, loveliest clothes, or general beauty than it is already going to be. In most of the Disney princess stories, the forlorn young woman is the "fairest" of them all and that is precisely why the prince is willing to save her. No thanks. Waiting around to be saved by a man based entirely on how pretty is she is not a lesson that I want my daughter to have ingrained in her psyche.
Her favorite book that we have read countless times (I know it by heart), is the Berenstain Bears book, "He Bear, She Bear". An excerpt of the book is below,
"You could... Be a doctor, make folks well.
Teach kids how to add and spell.
Knit a sock. Sew a dress.
Paint a picture- what a mess!
You could...Lead a band, sing a song, play a tuba, beat a gong.
You could do all these things you see, whether you're a he bear or a she!"
This is the lesson that I want to teach my daughter. She can play mommy, doctor, teacher, actress, and monster. She can play princess, car mechanic, baker, and cowgirl...
But really. She isn't a princess.